What’s The End Goal?
People might be searching on information on this or that degree program, but getting information isn’t their end goal. Their end goal is to BECOME a working professional in whatever field to which the...
View ArticleCall to Action vs. Room to Act
As per Win of the Week, standard operating procedure, make your (educated) guess as to which ad won: So which ad really won? Ad B improved Click-Through Rates by 375%! And to understand why you have...
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